Analytics tells you what is happening on your website: Not just how many visitors you are getting, but where did they come from? Facebook? Twitter? A guest blog you did? Search engines? What did people type in to search to get there? Using a combination of paid tools and Google Analytics can reveal all this data. In fact, so much data is available that the hard part becomes knowing how to sort through and make sense of it.
I can pick out the important points and trends in the tons of data and give you a straightforward interpretation, along with straightforward recommendations about how your website could be bringing you more customers. With some customization, Google Analytics will allow us to see not just how people got to your site, but if they bought anything, contacted you, joined your mailing list, or did any number of things while there. It tells us what is working when it comes to making visitors into customers.
Without analytics, you’re flying blind when it comes to your online efforts. Without knowing how many people come to your site, which pages they spend a lot of time on, which of your blog posts are most popular, and many other things, but most importantly, what leads them to become clients, anything you do online becomes guess work.
Analytics lets us see what’s working and what isn’t so that we can adapt SEO, content strategy, and your other online business efforts. It takes time, money, or both to build and maintain an online presence through your social networks, blog, and website: good analytics reporting lets you find out what you are getting for that time and money.