If you came here from the related talk, thanks for watching! If not, thanks all the same, and you’ll probably be able to use this as a starting point to do more reading about whatever part of AB testing piques your curiosity. There was a lot of info I wasn’t able to squeeze into my […]
Can You Just Slap These Tags on the Site?
Why Didn’t You Check With Us First? It’s usually obvious that your first step to analytics happiness would be talking to your analytics person, team, or agency, depending on your scale and situation. There is one exception I see a lot, though, when people are working with advertising agencies. And, it’s not an unreasonable one […]
Google Webmaster Tools Setup and Analytics Integration
Webmaster Tools is a phenomenally useful and free diagnostic suite that no website should be without. In addition to telling you a lot about your website, it’s the only shot you have at getting information about how Google sees your website. It integrates easily with Google Analytics, which is also free and incredibly useful. I’ve […]
First Steps in Google Analytics Configuration
The previous post covered how to create a Google Analytics account, but there are several things we should do to configure the account before we even log out, or add the tracking code to our site. Because we made a Google account separate from any personal or other business accounts to create the Analytics account, […]