Making your website show up near the top in Google, Bing, and other search engines, when people type in keywords related to your business carries obvious benefits. And, while the goal hasn’t changed much over time, the methods certainly have. Luckily, in recent years, SEO (Search Engine Optimization) has changed dramatically to benefit honest website operators using honest methods.
In the past, top rankings would often go not to the web page doing the best job of informing the searcher, but to someone who’d figured out a way to trick the search engines. As search engines continue to improve, they get harder and harder to trick. Small Web Strategies SEO solutions get you high ranks, without artificial methods like link farming or buying, on searches by people who want to hear about your business. The searcher finds what they want, the search engine is happy, and you get more customers.
Ethical, White Hat SEO That Builds Trust
Not only is Black Hat ethically objectionable, it isn’t going to help you build trust with your clients if you get them to show up at your site under false pretenses. Marketing solutions for a legitimate business should be legitimate. Small Web Strategies employs ethical, or White Hat, SEO practices, where your visitors get exactly what your search engine listing promised.
Attract More Than Visitors with Conversion Focused Keyword Research
Choosing the best keywords to increase sales instead of just visits takes more than fancy tools and crunching numbers. It takes the kind of instincts about what people type into search engines that only come from planning and managing literally thousands of pages of content over the years. And it takes another kind of understanding.
I need to listen to you explain what your business does, what makes it tic, and what it is you offer clients that no one else can. When I understand what your business is all about, then I can pick the keywords that offer the best opportunities not just to generate traffic, but traffic that wants to hear about what you offer.
Titles and Descriptions That Get Customers Clicking
Surrounding your keyword with copy that resonates with likely buyers is critical. Completing these fields is a highly specialized form of copywriting and, as with keyword selection, something I’ve had the advantage of doing for thousands of pages of content. I’m an expert at creating HTML titles and descriptions that don’t just contain keywords, but contain them in the midst of copy that will resonate with people looking for just what you offer.
Maximum Impact with Content Marketing Integration
Making Your Site Healthy and Indexable
And, while improving software standards and search engines have made serious problems uncommon, refinements also mean new procedures can be employed to give searchers and search engines more info about your site. Google and other search engines are now using data you can add to your website in a format called Schema to provide more detailed results to search users. Configuring your site so that search engines can display these enhanced results, called Rich Snippets, can keep your web pages ahead of the curve.
Up to Speed and Beyond with Training and Coaching
I’ll give general advice about these in the blog, or you can get in touch with me to come up with more specific methods just for your business. I can get you or your sales staff up to speed on the introductory methods of modern, ethical, SEO in a matter of hours. It’s a highly effective way to get more out of what your business already puts into blogging.
Affordable SEO Solutions Scaled to Your Small Business
Small Web Strategies uses several methods to limit your costs.
- You get a customized solution, so you’re only paying for exactly what your business needs.
- Your project can be divided into several steps, getting you the most impact at first, and moving on to the less crucial but still beneficial elements as your business and budget grow.
- Project based pricing means that you don’t pay for me to sit around month in and month out: you only pay for the work that gets done.
- With a bit of the training mentioned above, you or your staff can handle the SEO requirements of regular minor content additions like blog posts or event announcements without having to keep paying for outside help.
- For smaller businesses and those that don’t get a significant portion of their clients online, monthly monitoring can be an unnecessary expense and use of time. Quarterly check-ups reduce long term costs dramatically while meeting the needs of less busy sites.
By focusing on your needs and leaving out anything that isn’t going to help your website, then prioritizing what’s left so you can take the crucial steps first, and the rest when you are ready, your SEO solution stays affordable without cutting corners. Find out what customized SEO solutions can do for your business website: get in touch today.